Life This Children's Publisher is Changing Kids Yoga Books Forever

This Children’s Publisher is Changing Kids Yoga Books Forever

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Mango and Marigold Press

It all started in 2013 with a baby shower. Sailaja Joshi, then a doctoral candidate in Northeastern University’s sociology program, wanted to plan a library-themed party for her baby girl. But when she started making her registry, she was alarmed: The children’s books available severely lacked diverse representation, especially when it came to her own Indian culture. So, as a student, Joshi turned to what was familiar: research.

She found that, at the time, there were roughly as many books about animals, trucks, and other non-human characters as there were about children of color, and together, racially diverse books made up barely a quarter of what was being published. Concerned but not deterred, she reached out to the women in her local mothers’ group to ask whether anyone had experience in children’s literature. One mother spoke up—she’d earned her master’s in the subject. From there, everything else just clicked.

Joshi applied for an educational grant through IDEA, Northeastern’s student-led venture accelerator, which helps students and alumni develop a business from concept to launch. After accepting her bare-bones business plan, the program provided Joshi guidance and resources, including $1,000 for her book prototype.





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